JTL Carbon Farming Consultancy Ltd is a company run by Jason and Karin Loveridge set up in 2010 to provide a service to rural landholders, farmers, the forestry sector, and investors for all aspects of  carbon farming and sustainable land management issues. 

The goal is to provide the best possible advice to maximise land use and promote the opportunities that each landholding may have with a focus on carbon farming.

Jason Loveridge has a background in  agriculture having come from a family with a deer farm in Taranaki. Following his  graduation  from Lincoln University with a Diploma in Farm Management and a Bachelor of Commerce in Agriculture, he has worked on farms in the South Island, England and Switzerland. 

For 10 years he worked in the sustainable land management field in the eastern hill country of Taranaki promoting sustainable land use which included all aspects of a farming operation -  the social, economic and physical components. His main expertise are in soil conservation, forestry - exotic and native, sustainable land management issues land use capability, mapping (matching land use to land type), and an expert in the Forestry Emissions Trading Scheme, Permanent Forest Sink Initiative and Agriculture in the Emissions Trading Scheme. 

Karin Loveridge was born and raised in Switzerland and educated in the hospitality industry where she spent several years working. She then moved to New Zealand to start a new life with Jason. In New Zealand she spent several years working for a local Taranaki firm producing  their soft furnishings. Children then arrived and time was devoted to raising them. She undertakes all aspects of the administration for the business.